Enter the amount of money that you'd allocate for your ad campaign(s) each month.
Provided in the leaflet.*
The way in which agencies/freelancers etc. charge clients can vary, examples include a flat monthly fee or a fee that is a certain percentage of their client's ad spend. Above you can put a figure to see the way it impacts the outputs in the results section, clear it, try another to compare, and so on.
Enter the average percentage of visits to your website page(s)/landing page(s) that become leads (submit a form, make a phone call, etc.)**
Enter the average percentage of leads who go on to become paying customers.
Enter the average amount of revenue your business gains per customer per service.
Enter the average direct cost to deliver your service per job, as a percentage of your revenue per job.
Enter the average amount of your businesses costs that are indirect expenses as a percentage - these are costs required to run the business but not directly tied to delivering your service (e.g. rent & utilities).
This calculator is for illustrative purposes only and does not guarantee results. Actual performance would depend on many factors including the amount of user search volume, competition from other advertisers, targeting, and the budget of your ad campaign(s). The outputs/results that will show on this calculator will be based on the numbers inputted, but in practice, user search volume will limit the total achievable number of clicks, conversions etc.